Semantic Technology

So the article linked below is about how computational linguistic PhDs have created a program to scan and understand what’s being said on the web. That “finger on the pulse” that has so much exciting potential. Of course this implementation is consumeristic and has a “brand passion index” built into it, but I still feel the “wow” thinking about how this type of approach could be used to look at educational issues, health trends and so much more.

NetBase Uses Next Generation Semantic Technology to Understand the Voice of the Consumer

By the way it was kind of hard not to laugh out loud at this bit: “NetBase now reads four languages: British, American, Canadian, and Australian”

And more on this topic….

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